Skip to main content
Greenway Health
Main navigation
  • Solutions
      • Greenway Solutions
          • Solutions by Product
          • NEW! Medical Coding
          • Cloud Bundle
          • Electronic Health Records
          • Practice Management
          • Revenue Cycle Management
          • Telehealth
          • Patient Engagement
          • Analytics
          • Interoperability
          • Clearinghouse Services
          • Care Coordination Services
          • Marketplace Partner Integrations
          • View All
      • Solutions
          • Solutions by Specialty
              • Cardiology
              • FQHC
              • OB-GYN
              • Orthopedics
              • Pediatrics
              • Primary Care
              • Surgery
              • Tribal Health
              • View All
      Past Webinar

      Breaking down the 21st Century Cures Act — what it means for your practice

      Read More
      Greenway Blog

      Benefits of Chronic Care Management

      View Details
  • Knowledge Center
      • Challenges
          • Data Security
          • Compliance and Reporting
          • Patient Care
          • Workflow Efficiencies
          • Profitability
          • Support and Training
          • MACRA: MIPS and APMs
          • Value-Based Care
          • View All
      • Knowledge Center
          • Resources by Type
              • Greenway Blog
              • Webinars
              • E-books
              • Case Studies
              • Infographics
              • Videos
              • View All
          • Resources by Topic
              • 21st Century Cures Act
              • Cybersecurity
              • EHR/EMR
              • Telehealth
              • Patient Engagement
              • Population Health
              • Regulatory
              • Revenue Cycle Management
              • View All
      Past Webinar

      Breaking down the 21st Century Cures Act — what it means for your practice

      Read More
      Greenway Blog

      Benefits of Chronic Care Management

      View Details
  • About Us
      • About
          • News
          • Events
          • Executive Leadership
          • Awards and Certifications
          • Award-Winning Clients
          • Greenway Engagement Model
          • Community Involvement
          • Careers
  • Cures Act Resources
Utility
  • Login
  • Support
  • Events
  • Careers
  • Contact
  • 877-932-6301

Free Consultation

greenway blog

How to promote your patient portal: 7 tips

patient portal engagement
patient portal engagement

Availability of patient portals has increased dramatically over the past decade, but many patients have yet to embrace this technology. If they can use the portal to request appointments, view lab results, and communicate with the practice, what’s holding them back?

How to promote your patient portal. Illustration.

In the era of value-based care, improving patient engagement can affect a practice’s bottom line. So how can providers get patients to become more active participants in their own care?

Seven tips on how to promote your patient portal

  1. Provide informational handouts at the front desk and in the waiting area that patients can read while they wait for appointments.
  2. Place a computer kiosk or tablet in the waiting area that allows patients to register for the portal and then use it to complete necessary registration forms.
  3. Send postcards to patients, introducing your portal and encouraging them to use it to request their next appointment or medication refill.
  4. Add a tag line to appointment cards, statements, newsletters, and other communication. An example: “Tired of playing phone tag? Sign up for the patient portal.”
  5. Change your practice’s on-hold messaging to include information introducing the patient portal.
  6. Display a link to the patient portal on your practice’s website and in the office.
  7. Make the portal your practice’s preferred way of sending information to patients. To drive home the message, tell patients the portal it is the preferred method of communication.

Improving the patient experience

Escalating healthcare costs have made your patients more savvy consumers. They shop around and use personal referrals and online reviews to guide their decisions.

Consider how much of an impact your patient portal can have on your patient’s life. With the right portal, your patients can:

  • Schedule appointments
  • Ask clinical and billing question
  • Request prescription refills
  • Stay up to date on payments
  • View lab results
  • Access links to additional information

Using these features and services, you can share your practice’s patient-centric mission and goals. You can show a reduction in patient wait times, communicating is fast and easy, and patients get their questions answered in a timely, thoughtful manner every time.

Patient messaging: an added benefit

While the patient portal gives your patients the power to schedule appointments and message you with questions and requests, Greenway Health’s Patient Messaging gives you an even more proactive tool to promote your practice.

With Patient Messaging, you can send your patients secure messages about:

  • Practice closures for holidays or inclement weather
  • Birthday and holiday greetings
  • Special offers and promotions
  • Seasonal reminders

Should your patients have questions or concerns about a message you send them, they can respond immediately and get the timely answers they want and need. When your practice can deliver on the things that matter most to patients — the convenience of a portal and prompt, thoughtful care — you’ll have a strong narrative to market your practice.

For more information, CLICK HERE to schedule a conversation with a Greenway representative. Or watch our 3-minute overview video HERE.

Related Solutions

Online Patient Portal

Online patient-provider engagement without extra work for your staff.

Learn More

Patient Messaging

Communicate with patients outside the examination room.

Learn More

Patient Engagement

Engage with patients beyond the office, without adding extra work.

Learn More

Additional Resources

reimbursement tips for telehealth
Greenway Blog

3 reimbursement tips for telehealth

Read More
COVID-19 and Zero-Contact Intake
Past Webinar

COVID-19 and Zero-Contact Intake: Keeping patients and healthcare workers safe

Read More
Patient engagement in a pandemic your top questions answered
Greenway Blog

Patient engagement in a pandemic: your top questions answered

Read More
prepare your healthcare facility for coronavirus disease 2019
Greenway Blog

19 steps to prepare your healthcare facility for coronavirus disease 2019 (COVID-19)

Read More

Social

  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • YouTube
Footer menu
  • Term of Use
  • Privacy Statement
  • Your California Privacy Choices
  • Compliance
  • Careers
© 2023 All rights reserved. Greenway Health, LLC

Stay informed with Greenway Health’s latest news

Subscribe