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Part 3 of 3: How to make Facebook part of your social media strategy

This is the third blog of a three-part series on how to use social media to promote your practice.

An estimated 2.8 billion people use social media worldwide, and every one of them is somebody’s patient … or will be. Facebook recently reported that it has more than 2 billion monthly active users — people who have logged in to Facebook during the past 30 days.

Dr. Michael Jordan, East Lake Pediatrics, PA

“If you don’t have a Facebook page for your practice, now would be a great time,” said Joe Agostinelli, social media manager at Greenway Health. “To create your page, register for a Facebook account – both personal and business pages are free to set up and maintain.”

According to Dr. Michael Jordan of East Lake Pediatrics, PA, providers should focus their social media efforts first on Facebook, so a wide range of people can get a feel for the practice.

“We want to make it fun and engaging so we have eyes come on to the Facebook page,” Dr. Jordan said. “It is important to show the personality of the practice.”

After you have your personal Facebook account set up, you can create your practice’s Facebook page:

  1. Visit facebook.com/business and click “Create a Page.”
  2. Click on “Local Business or Place.”
  3. After clicking “Local Business or Place,” the square will change for you to fill in the following information: Page Name; Page Category; Street Address; City/State; Zip Code; Phone.

Here are some tips for filling out that information:

  1. Page Name: This will be the name of your Facebook page and should be the exact name of your practice.
  2. Page Category: As you type in a category, a populated drop-down list will appear. You can get as specific as your specialty.
  3. Street Address: The physical address of your office. Patients will be able to get directions to your office through Facebook.
  4. City/State: The city and state in which your office is located.
  5. Zip Code: The zip code of your office.
  6. Phone: The main telephone number that is public to patients.
  7. After your information is filled out, click “Get Started.”

After you set up your page, you will have access to all of Facebook’s page settings. From here, you can edit your settings, such as:

  • Page visibility: This is the option that will allow you to publish your page once you are ready.
  • Visitor posts: Choose who can publish content on your page timeline.
  • Messages: Choose whether people can send you messages privately through your page.
  • Profanity filter: Choose the strength of the profanity filter for your page. (Most pages want this set to “strong.”)
  • Page updates: Posts to your page are automatically published when you update page information, reach milestones, receive reviews, and more.

With more than 2 billion people using Facebook each month, there’s a good chance some of them would like to learn more about your practice and how you can help them. Create your page, keep the content fresh and relevant, and reach your patients and prospective patients in the evolving healthcare marketplace.

Now that your page is ready to go, you can post to your page. For tips on what to post, read part one of our blog here.

You can read part two of series, Your reputation is at stake and online here.