The New Rules of Leadership in the Era of AI
Richard Atkin
Chief Executive Officer
Wednesday, October 07, 2026

Artificial intelligence is advancing quickly across healthcare. Amid the urgency to adopt new capabilities, healthcare leaders should resist equating speed with progress.
The organizations that benefit most from AI will be deliberate about where it can make a meaningful difference. They’ll prepare their people for new ways of working and maintain trust as technology takes on a greater role in healthcare operations.
AI adoption in healthcare is as much a leadership challenge as a technology challenge.
For decades, healthcare technology has largely helped digitize existing processes. AI gives us an opportunity to go further. We can reconsider how work should happen in the first place, where technology can shoulder more of the burden, and where human expertise matters most.
That requires leaders to rethink some of the rules that have traditionally guided technology transformation.
Rule #1: Don’t automate the past. Redesign the work.
When organizations encounter an inefficient process, the natural instinct is often to look for technology that can make it faster. With AI, that approach risks automating inefficiency.
Before introducing AI into a workflow, healthcare leaders should ask some fundamental questions. Why does this work happen this way? Which steps still serve a purpose? Where is human judgment valuable?
These questions matter because the potential of healthcare AI extends well beyond individual tasks. It gives organizations a chance to rethink how work moves from one person or function to another.
Consider the administrative work surrounding patient care. Scheduling, documentation, coding, billing, follow-up, and countless other tasks compete for the attention of clinicians and staff. An AI-powered EHR and other intelligent technologies can reduce some of that burden. But making a broken workflow faster doesn’t fix the workflow. Leaders have an opportunity to redesign it.
Rule #2: Measure AI adoption in healthcare by the capacity it creates.
The number of AI tools an organization deploys tells us very little about the impact of those tools.
A better measure is the capacity they give back to the organization.
Does AI reduce administrative burden and give clinicians more time with patients? Can staff redirect their attention toward work that requires their expertise? Can the organization accomplish more without simply adding staff? Those are the outcomes that matter.
Healthcare continues to face workforce constraints alongside growing administrative and financial pressures. Technology alone won’t solve those challenges. Thoughtfully applied AI can, however, help organizations make better use of one of their most limited resources: people’s time.
That’s a much more meaningful measure of AI maturity.
Rule #3: Make trust a healthcare leadership responsibility.
AI adoption depends on trust, particularly in healthcare.
Clinicians and staff need confidence that the technology supporting their work is reliable and that appropriate safeguards are in place. Patients need confidence that technology is being used responsibly and in service of their care.
Leaders have a direct role in building that confidence.
Clear governance and accountability around AI in healthcare are essential. Organizations should be transparent about where AI is being used and establish expectations for when human oversight and judgment are necessary. Those guardrails give people greater confidence to embrace change.
Trust also takes time. Leaders can’t assume people will embrace AI simply because it’s available. People need to understand why it’s being introduced, how it supports their work, and where its boundaries are.
Rule #4: Lead the change, don’t just implement the technology.
AI changes more than the tools people use. It can reshape roles, responsibilities, and workflows.
That makes change management central from the beginning.
As AI becomes part of everyday work, processes that have existed for years may no longer make sense. Responsibilities may shift. People may need to develop new skills or think differently about their roles.
Healthcare leaders need to bring people into that transformation early. Explain why the organization is changing, invite input from the clinicians and staff closest to the work, and be willing to adapt along the way.
AI adoption in healthcare is an ongoing process of learning and improvement. Leadership needs to approach it that way.
Rule #5: Protect what should remain human.
Healthcare is fundamentally human. Clinical judgment, empathy, communication, relationships, and trust are central to the care experience. As AI capabilities grow, leaders have a responsibility to make sure technology creates more room for those things.
For physicians, that could mean more attention for the patient sitting in front of them. For staff, it could mean fewer hours spent navigating manual processes and more time solving meaningful problems. And for patients, it could mean an experience that feels more connected.
This is one of the most important questions healthcare leadership will face as AI evolves: Where can technology create space for people to do what people do best?
The answer should help guide where and how organizations deploy AI.
Leadership will shape the next era of healthcare AI
AI will continue to advance. Capabilities that feel novel today will eventually become commonplace, and access to the technology itself will become less of a differentiator.
Leadership is what will determine the impact.
This is an opportunity to examine how work happens across healthcare organizations and decide where there is a better way. That means questioning outdated workflows, focusing on the capacity technology creates, establishing trust and clear guardrails, and bringing people into the transformation from the beginning.
We should also remain clear about what we’re trying to accomplish. The goal isn’t AI for AI’s sake. It’s giving clinicians and staff better ways to work, creating stronger healthcare organizations, and ultimately improving the experience of delivering and receiving care.
AI may be the catalyst for that change. Leaders have the responsibility to make it meaningful.
About the author
Driving a culture of clarity and excellence, aligned to customer value With 25 years of leadership in software organizations, Richard has remained focused on ensuring that the businesses he leads are customer-driven. He believes that a culture of clear focus and alignment with client needs…
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