Article: Gaining Maximum Advantage from Your Patient Portal
Portals. Meaningful use Stage 2 sets a higher bar for patients to use them. Millions of patients increasingly acting as consumers in selecting and accessing healthcare expect them. And providers need them as a way to help improve practice productivity and compete for a tech-savvy patient population.
Ongoing portal usage is becoming a strategic imperative to growing a successful practice; 50% of participants in one study said they would consider switching providers to one that offered convenient online services for communication and performing important health tasks.
The challenge is to deliver a portal experience that meets the expectations of consumers increasingly accustomed to the intuitive design and robust features found in their other online experiences, such as shopping and banking. Unfortunately, many patients visit a practice’s portal once and don’t come back because the experience is judged lacking.
In a recent article in Managed Healthcare Executive, Scott Fannin, Greenway Health™ vice president of product management – interoperability, discusses how the right portal is key to satisfying the needs and wants of all healthcare stakeholders, and how the right design and capabilities can keep patients coming back time and time again.